Northampton Town FC extend their Go+ Managed Service with Green 4

Northampton Town Football Club have continued their partnership with Green 4, by extending their Go+ managed service agreement to support their CRM and data management activities and improve their fan engagement.

Having worked with Green 4 over the past four seasons, the League One club has made significant progress in its CRM and Ticketing operations and have recently invested in an upgrade to their Green 4 Go solution, their POS system and a new e-ticketing website.

The Go+ managed CRM and data-driven marketing service provides Northampton Town with an extension to their in-house team and includes a wide range of expertise including a dedicated Account Manager, Data Insight and Digital Design specialists. The Go+ team are on hand to support the club in maximising the returns that they gain from their fan data.

Green 4 will fully manage the Cobblers email and automated campaigns, post-match surveys and a data normalisation project. In addition, Green 4 will work with Northampton Town to develop a seasonal CRM and data-driven strategic marketing plan, as well as executing a new preference management campaign to better understand fans interests, and provide a data analysis and insight service.

Northampton Town’s Chief Executive James Whiting said:

“We have worked closely with Green 4 over a number of years and in that time have made huge strides in our CRM and marketing strategy to better engage with our fans. We really value the additional expertise and resource that the Go+ service provides and it complements our own team perfectly.”

Adam Canning, Head of Account Management at Green 4 added: “We are delighted to have agreed a contract extension with one of our long-standing partners, Northampton Town. The club is very progressive both on and off the pitch and we look forward to supporting its data-driven marketing efforts again this coming season.”

Click here to find out more about Green 4’s Go+ service.