The Trentham Estate select Go from Green 4 as their new CRM and Ticketing platform

Green 4 are over the moon to announce that The Trentham Estate has selected Green 4 as their CRM and Ticketing partner to help improve their customer journey and focus on an engagement strategy that delivers value to their visitors and members.

 

The Trentham Estate offers one of the UK’s most diverse days out with a range of leisure activities for all ages. It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2018 in recognition of the quality visitor experience offered.

 

Green 4 will work with the team at The Trentham Estate to deliver a new online experience that enables visitors to pre-book day passes online, buy memberships, redeem Tesco Club Card vouchers and buy tickets for concerts and special events. This aims to provide a better customer experience online and on arrival, whilst having the CRM capabilities to profile visitors and communicate with them in a personalised manner before and after their visit.

 

Grant Mantle, Marketing Manager at The Trentham Estate Comments;

 

'After a detailed RFP process we are delighted to be working with Green 4. Their Go solution not only gives us the breadth of functionality to cater for our differing product offers, the underlying CRM system will also help us profile our visitors and improve marketing communications. We also needed a solution that can cope with peak web traffic when our events go on sale. Green 4's cloud hosting has the flexibility to scale up capacity when we need it.'

 

About The Trentham Estate

 

The Trentham Estate, on the edge of Stoke-on-Trent, Staffordshire, offers one of the UK’s most diverse days out with a range of leisure activities for all ages. It is one of the country’s top leisure destinations, attracting more than 3.2m visitors per year and was awarded a Gold Accolade by VisitEngland in February 2018 in recognition of the quality visitor experience offered. The fabulous restored Trentham Gardens at the heart of the Estate attracted over 730,000 visits in 2018 - making them one of the most visited gardens in the UK. Owned and managed by St. Modwen, the expert developer and regeneration specialist, the 725-acre Estate, which was previously owned for over 400 years by the Dukes of Sutherland, has undergone a massive regeneration programme since 2003. The Estate boasts: The famous Trentham Gardens, including the very important Italianate Gardens designed by Charles Barry in the 1830s that have been lovingly restored using top landscape designers. The gardens feature the UK’s first ‘barefoot’ walk, a great children’s adventure play area and maze and a beautiful walk around the mile long lake, originally laid out by Lancelot “Capability” Brown in the 18th Century. The Trentham Garden Centre and recently expanded Shopping Village, an eclectic mix of shops and eateries with a 119-bedroom Premier Inn Hotel. Trentham Monkey Forest - a unique opportunity to walk amongst 140 free roaming Barbary macaques, in a natural woodland environment for this endangered species. Extensive woodlands.

 

https://www.trentham.co.uk/

 

About Green 4 Solutions

 

Green 4 was founded at the Ricoh Arena, Coventry in 2006 before moving to their current home in Lutterworth, Leicestershire. Green 4 specialises in providing sports and leisure businesses with a CRM driven approach to ticketing and customer engagement. Built on Microsoft Dynamics CRM, “Go” is a single platform solution that helps organisations create fantastic relationships with their customers through carefully constructed online journeys and the intelligent use of data. Green 4 provides solutions to; Silverstone Circuit, Hollywood Bowl Group, Chill Factor^e, Aston Villa FC, Celtic FC, Club Atlético River Plate and other well recognised brands globally.

 

https://www.green4solutions.com/