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Case Study: Aston Villa FC
2019/20 Season Ticket Campaign
Making data driven decisions that generate true value
At Green 4, we exist because we want to help sports organisations create a data culture through making data driven decisions that generate value.
We begin by understanding fans, based upon their interactions, behaviours and transactions.
These data sources are amalgamated to generate a single fan view with a Toolkit provided to gain insight on your fans.
The Sports Data Hub now forms part of Jonas Sports. You can find out more about Jonas Sports here.
SOLVING THE CHALLENGES OF THE SPORTS INDUSTRY
Our teams understand professional sport organisations and the challenges of fans.
We understand sports organisations are like lots of SME’s, with different priorities and stretched resources.
We understand sports organisations have many data sources which cause challenges with duplications and generating value from the data effectively.
THE SOLUTION
With this in mind, the Sports Data Hub aims to solve these challenges, helping sports organisations create and define a data culture.
The Sports Data Hub is designed to integrate and aggregate data sources to create the all-important single fan view.
The data is standardised to allow a toolkit to deliver self-serve insight and targeted marketing campaigns, where you can test campaigns, report on the findings and learn from the results for the next campaign.
Giving you the tools to succeed
The data is standardised to allow a toolkit to deliver self-serve insight and targeted marketing campaigns.
Sports organisations can test communications, report on the findings and learn from the results for the next campaign.
Putting your fans at the forefront
The Sports Data Hub has been specifically designed for sports clubs and encompasses the campaigns and scenarios you use and manage, making it operationally easier to design and publish data marketing campaigns.
If you would like to know more information, please contact Sam.Nixon@green4solutions.com
The Sports Data Hub… supporting sports organisations to create a data culture through making data driven decisions that generate true value.
CRM
Get a 360 degree view of your customer data.
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CRM is central and pivotal to Go. It’s at the heart of the solution and all other modules are designed with CRM in mind. This enables you to gain full control of customer data with a true 360 degree view.
Sport Data Model
A full view of your customers transactional data.
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The customer record displays basic customer contact and profile information in an easy to consume layout, as well as presenting ‘roll-up’ transactional data on total spend, total number of games attended, most recent purchase, distance from stadium and more.
Comm Creator
Build beautifully crafted email campaigns.
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This is Go’s built in email marketing tool to enable closed loop marketing. Easy to use drag and drop functionality and transactional data to create automated campaigns such as booking confirmations and post visit surveys.
Data Warehousing
An amalgamation of 3rd party data feeds.
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In scenarios where Go is integrating with 3rd party systems, Green 4 would create a data warehouse where background processes take place. Key supporter information is then fed into Go’s Sport Data Model.
Single Identity Server
Provide a single identity for your web users.
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Go’s Single Identity Server provides web users with a single ID and Password to access to multiple applications. 3rd party applications integrate to this online portal and a single identity is created and the CRM record becomes the Master contact record. This makes it much easier to manage data and ensures GDPR compliance.
Preference Manager
Allow users to update preferences.
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Go’s Preference Manager is an online area where your customers can update their contact details, select their marketing channel preferences and subscribe to the type of information they wish to receive. From a GDPR perspective, your customers are able to accept a privacy policy and can opt in or out to receive information. All data is audited in CRM.
Loyalty
Keep your customers engaged and incentivised.
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Customer interactions, transactions and behaviours, which are rewarded with ‘Loyalty Points’. Points are redeemed for ‘money can’t buy’ rewards, auctions and lotteries, which engage the customer more deeply with the program. You will collect more data, get greater customer insight and be able to influence desirable customer behaviour to maximise your revenues.
Hospitality & Sales
Manage your sales cycle activities.
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Go leverages the sales process functionality in Microsoft Dynamics to manage sales cycle activities; from initial lead generation through to order stage.
PUTTING YOUR FANS AT THE FOREFRONT
The Sports Data Hub has been specifically designed for sports clubs and encompasses the campaigns and scenarios you use and manage, making it operationally easier to design and publish data marketing campaigns.
The Sports Data Hub… supporting sports organisations to create a data culture through making data driven decisions that generate true value.