We've Delivered 1 Billion Emails!
Thursday January 16, 2014
Green 4’s joined up technology solution for sports, leisure and entertainment venues features built-in email marketing design and delivery tools, allowing users to put together personalised and targeted e-marketing campaigns.
An average of eight emails are sent per second across Green 4 Solutions’ portfolio of clients, with the company now reaching a billion emails sent to sports fans and leisure venue attendees around the globe.
During the last ten years email has become an important channel of communication, with Green 4 promoting best practice methods through a more personal and targeted approach to marketing and customer relationship management (CRM). The effect of this has been recorded in online sales, with the number of customers booking match tickets, bowling games, ski passes, and other such leisure activities online now in excess of 40%.
The Original Bowling Company has experienced particular successes with Green 4 e-communications, through the automation of such email communications to their customers, as Director Steve Burns explains.
“Through automated marketing emails alone, we have been able to see an uplift in revenue by 7%.
“With Green 4’s help, we are evolving the relationship with our customers to keep ourselves competitive and at the cutting edge in the leisure marketplace.”
Contributors to the billion emails include an array of sports clubs and top visitor attractions around the world; but the honoured prize of the billionth email sent went to Leicester City Football Club, one of Green 4’s local clients.
Jamie Tabor, Head of Marketing at Leicester City, said: “Leicester City FC has always strived to achieve CRM best practice and to implement a transparent communications strategy with all supporters and stakeholders. With Green 4’s support and expertise over a number of years, our engagement strategy performance has been greatly enhanced.”
Green 4 Director, Peter Oliver, added: “We strongly believe in the importance of good, personalised communication, integrated within the CRM strategy and have seen some fantastic examples of that from our clients over the years.
“We have now evolved to the extent that the full venue experience is managed through our single solution, from booking through to marketing. Joining up the technology in this way has become crucial to fully understanding customer behaviour and utilising data for successful marketing.”