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Sussex Cricket announce partnership with 4Sight Sport & Leisure


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Sussex County Cricket Club have announced that they have appointed 4Sight Sport & Leisure as their official Customer Relationship Management (CRM) & Data Agency partner to support their customer engagement strategy.

4Sight Sport & Leisure, who deliver CRM strategy development, analytics and data marketing to many sport and leisure industry brands, will provide in-depth customer insight and fan engagement services from their best in class suite of CRM and data systems developed by Green 4 Solutions.

4Sight will manage the various Sussex Cricket data flows into the central Data Warehouse and CRM system providing that all important single customer view. They will also provide a range of data analysis, customer segmentation and insight led campaign management services focused on all relevant communication channels.

4Sight will work closely with Sussex CCC’s digital agency partner, Pleece & Co, to specifically focus to improve the overall digital experience for all fans and customers.

Zac Toumazi, Chief Executive of Sussex Cricket commented, “Improving our understanding of fans and customers is a crucial part of our strategy to deliver world class fan engagement strategies. This involves a combination of data management, targeted communications and a continued focus on an improved customer experience. We are excited to be moving forward in these areas using 4Sight’s unique combination of systems and services alongside Pleece & Co’s digital expertise.”

Garry Adamson, Managing Director at 4Sight Sport & Leisure, added, “Data driven fan engagement strategies are now seen as a crucial method for sports rights holders to achieve their commercial aims. Sussex CCC is leading the way in this area and has a fantastic reputation as a fan friendly venue. We are delighted to assist a top first-class county like Sussex with their forward thinking plans in this area.”

For more information about 4Sight Sport & Leisure, visit www.4sight-sport.com

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