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Green 4 launch Go


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Green 4 has announced ‘Go’ as the new end-to-end solution for sports and leisure.

Green 4 has a huge amount of experience working with sports clubs and leisure attractions and has been helping to join-up businesses with their CRM solution since 2006. Go is a solution specifically developed for this unique industry and has the power of the global market leading Microsoft Dynamics CRM at its core.

Go is a solution for CRM, Ticketing, Merchandise, F&B and Cashless, Corporate Sales, Venue Access, eCommunication and Loyalty. All components of Go are built with the consideration of CRM excellence and capitalising on the power of your customer data, with the expertise of Green 4 to deliver strategic consultancy and supporting services.

Green 4 Technical Director, David Robinson, said “We’ve spent many years understanding the unique challenges faced in sports and leisure organisations, even before establishing Green 4. We’re committed to these vertical markets and don’t think there’s anyone close to our complete proposition.

“We recruit experts and work closely with our clients to keep enhancing the product to meet their needs and more.”

Sales and Marketing Director, Peter Oliver added “We’ve helped some of our clients achieve staggering results with the technology so far and it’s only going to get better.

“When we set out with Green 4 in 2006 we were still trying to convince people that they needed to have a strategy for CRM. Nowadays that’s a given and it’s all about joining up the various technology needs to get more powerful data.

“With the amount of enhancements we’ve made to our solution over the last few years we’ve managed to bridge many gaps. We felt it was the right time to give more of an identity to the solution with a new Go brand as we continue to keep driving forward its capabilities.”

Read more about Go.

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