Acting on a piece of business analysis conducted in 2013, Leicestershire County Cricket Club has since improved the quality and quantity of their fan data, which has led to a fantastic level of success in just 8 months. The database has grown 21% with email address collection up 69%...
Cornwall’s world-famous visitor attraction, the Eden Project has announced an exciting new development to their customer relationship management (CRM) capabilities by extending the scope of technology provided by Green 4 Solutions.
Southampton Football Club launch bPay by Barclaycard, making their fans the first in the UK - and the world - to experience the pioneering technology. Saints Season Ticket Holders will be able to use their bPay band at the club and at thousands of retailers across the UK, with the club using CRM from Green 4 to utilise the data collected.
The Singapore Sports Hub, Asia’s first sports, entertainment and lifestyle hub, is planning to launch a customer loyalty programme to become part of the technology make-up that will drive this world-class facility on day-to-day basis.
Eden Project Director, Gordon Seabright is the first named speaker and discussion leader at the upcoming Leisure & Attractions ThinkTank event, hosted by Green 4.
Gordon will share his experiences at the Eden Project and how they have used integrated technology to...
Green 4 host a ‘get together’ for representatives of leisure and visitor attraction businesses for networking, discussion of ideas and sharing of best practice in relation to CRM, Marketing BI and customer experience.
The ‘ThinkTank’ will take place on Wednesday November 12, 2014 – at Green 4’s offices in Lutterworth.
A trio of Green 4 clients are set feature in the speaker line up at the SPONSORs Sports Venue Summit 2014.
The Summit, now in its eighth year of operation, takes place on September 17 and 18 in Hamburg.