PRESS RELEASE: Green is go as Scottish snow-sports operator enlists Green 4
Tuesday January 16, 2018
Snow Factor Braehead, Scotland’s only indoor real snowsports facility and one of Scotland’s six snow sport resorts has introduced a new CRM and Ticketing system to further improve the customer booking journey and the operational effectiveness of Snow Factor’s back-office systems.
Green 4, a Leicestershire based business that specialises in providing customer focused digital technology platforms for the sport and leisure industry has implemented its Go Ticketing and CRM system at Snow Factor.
Following a trial period in December and fully implemented since the New Year, the CRM based Single Platform solution enables the snow-sport facility to effectively manage and combine information across all of its customer engagement channels such as; online customer bookings, call centre, point of sale and outbound communication.
(Image Credits: Jeff Holmes Photography)
The popular snow-sport facility, just ten minutes drive west of Glasgow city centre annually attracts over 50,000 skiers and snowboarders of all ages and ability, who for 364 days of the year can have fun safely learning and honing their skills in fresh snow conditions. The facility, that is part of the Ice Factor Group owned by mountaineer and entrepreneur Jamie Smith, also incorporates 12m high ice-climbing walls, Baltic Ice Bar Glasgow (Scotland’s only permanent ice-bar experience) and the award-winning Bavarian styled Bar Varia Bier Halle and Restaurant.
Jamie Smith, Owner of Ice Factor Group (Image Credit: Snow Factor)
Lynn Aitchison, Group Marketing Manager for Ice Factor Group, highlighted the significance of the decision to introduce the new CRM & Booking system: “The single platform solution provided by Green 4, including its booking & scheduling engine, kiosk, CRM, eMarketing and Business Intelligence (BI) software, will further improve our customer booking journey and significantly help refine our understanding of customer needs. Their single platform approach will make it easier for us to understand and meet the future needs of our customers.”
“Green 4 Solutions has a proven track record in the snow-sports industry as well as the wider entertainment sectors and we look forward to working closely with its team in the months ahead.”
Peter Oliver, Sales and Marketing Director at Green 4, added: “I’m delighted to welcome Snow Factor Braehead to the Green 4 family. With our focus on the visitor experience and building long term customer relationships, we are confident that we can help Snow Factor reach its goals.
“Snow Factor also has the reassurance of working with a business that is highly experienced in the indoor ski and wider family entertainment market. In addition to Snow Factor, our clients using the Go platform include the likes of snow-sport operators Chill Factore, Snozone, The Snow Centre and Snowplanet and FEC giant Hollywood Bowl Group.”
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