ICYMI: Data – The key to the success of the Rugby League World Cup 2013
Friday April 28, 2017
2017 sees the return of the Rugby League World Cup. Here’s a reminder of what 4Sight Sport and Leisure, who merged with Green 4 at the end of 2016, did to make the 2013 World Cup a success.
The sport of Rugby League has undoubtedly benefited from RLWC2013, with the tournament hitting the headlines with a number of success stories.
The 28 matches were watched by record crowds and bumper television audiences. The attendance of 74,468 for the final broke the world record for a rugby league international match and over 67 thousand people enjoyed the ‘Big Hit’ semi-finals at Wembley Stadium, voted as Best Wembley Moment of 2013 ahead of the UEFA Champions League final, the NFL and other sporting and musical events.
RLWC2013 set out for success right from the word go having identified the importance of a CRM & data marketing strategy.
Mark Foster, Marketing Manager said “we were aware of the importance of the collection of customer data so that we could contact them in a meaningful way with information that they were interested in. We also knew that this database would be an important legacy for the future of the sport. As a result we selected 4Sight Sport to help us in this area. After appointing 4Sight a joint plan was developed using key phases in the lead up to the tournament. This was based around the development and implementation of the traditional AIDA model; awareness, interest, desire and action as the key phases before and during the tournament."