AFC Wimbledon join forces with Green 4 for single platform CRM & Ticketing solution
Monday December 5, 2016
AFC Wimbledon is a club that literally came back from the dead in 2002. The club was founded by Wimbledon F.C. supporters in June 2002 as a direct reaction to the decision by an independent three-man commission appointed by the Football Association to allow Wimbledon F.C. to relocate to Milton Keynes in Buckinghamshire. AFC Wimbledon considers itself a spiritual successor or ‘phoenix’ version of the original team and 14 years and 6 promotions later they find themselves in the upper echelons of the Sky Bet League One, some 11 places higher than their predecessor.
As a supporter run club, where many of the staff work on a voluntary basis, it is imperative that any investment decisions are made strictly on the basis of substantiated benefits. This has very much been the case for their investment in a CRM, Marketing and Ticketing platform that is designed to support the club’s continued growth and strategy to have an open and caring engagement with its fans, local businesses and community.
The investment in a single platform solution from Green 4 means that all aspects of the business are ‘joined up’ allowing the club to gain insight from their fans and provide services such as a mobile booking facility that is expected by a younger generation of supporters. The system has been acquired on a subscription basis and deployed in the Microsoft cloud. This makes it extremely scalable, keeping pace with the club’s ambitions, but at the same time, ensuring revenues that are generated through the system are aligned with the cost of providing the platform. The digital platform will earn its keep and every penny generated through targeted and personalised offers to fans, local businesses and sponsors will contribute to the running of the club.
"We are investing in Green 4 for the future of the club. Digital transformation is at the very heart of our club strategy as the channels for communicating with our fans have revolutionised in the past 5 years. We feel we need to do this for a range of reasons, including efficiency, match safety, marketing opportunities and providing a much improved service" commented David Growns, Dons Trust Board Member and project sponsor at AFC Wimbledon.