CLIENT NEWS | The Original Bowling Company Completes Takeover of Bowlplex
Monday December 21, 2015
The Original Bowling Company (TOBC) has completed its takeover of Bowlplex, with Electra Private Equity investing £10m to support the deal.
The company, which unites the brands AMF Bowling and Hollywood Bowl, has added 11 Bowlplex venues to its portfolio and now operates 54 ten-pin bowling centres across the UK.
The acquired Bowlplex venues are located in Oxford, Dunfermline, Portsmouth, Basingstoke, Brighton, Bristol, Cwmbran, Poole Branksome, Poole Tower Park, Tunbridge Wells and Birmingham.
The deal was completed after TOBC agreed to sell six bowling centres to rival Essenden in a move to address competition concerns.
Steve Burns, Chief Executive at TOBB said: "We are looking forward to working closely with Bowlplex's centre managers to provide a fantastic family entertainment experience to Bowlplex's customers, which will be further enhanced by the planned investment programme in the existing centres."
Bill Priestley, partner at Electra Partners, added: "We are delighted to have completed this acquisition. This is an exciting development for TOBC which creates a business of real scale, with 54 ten-pin bowling centres across the UK.”
Green 4 Solutions and TOBC have been working in partnership since 2009.
The software solution provided by Green 4 enables TOBC to innovate their sales and booking process, CRM and eCommunications across all of their sites. Find out more, click here!
The team at Green 4 look forward to supporting The Original Bowling Company during their next phase of development.