Incentivise, reward and change behaviours

The perfect focal point of your CRM strategy, Go Loyalty is the most advanced sports loyalty programme on offer, which aims to maximise fan engagement and encourage increased customer spend. Reward your fans with 'money can't buy' prizes.

Loyalty benefits

The loyalty & rewards programme with an engaging front end, yet powerful back end data

Loyalty points can be accumulated across multiple customer touch points including ticket purchases, early attendance, retail and ad-hoc events such as team results or weather. The solution extends further with the introduction of the loyalty point viewer to enable sponsors to advertise a loyalty code which fans can then submit to their portal to accrue further points. 

The check-in functionality allows you to easily set-up geographic locations that people can check-in to at a specified time to gain further points. Great for encouraging movement around your venue, or to drive football to a sponsor or partner's site.

Points are held within the system and fans can use their portal to track and redeem against an endless number of ‘money can’t buy’ rewards, through redemptions, auctions or lotteries. Loyalty points can also be used to calculate priority categories for ticket sales and leaderboards.

• Focal point for CRM strategy
• Offer rewards for transactions, attendance and engagement
• Responsive customer portal, optimised for mobile
• Social media sharing to spread campaign reach
• Loyalty promotion codes for extra points
• Redeem points for ‘money can’t buy’ rewards
• Points auctions
• Points lotteries
• Leaderboards
• Check-in for points with Geo-location
• Engage sponsors and partners and reward visits to their locations
• Measurable results and ROI
• Consultancy for loyalty programme design

Loyalty & Rewards explained

What Go users say...


Average increase in additional game day spend as a result of loyalty

“Green 4 Loyalty is rewarding our fans and providing commercial advantage while building the Philadelphia Union brand.”

Mike Quarino
Vice President Ticket Sales & Fan Services
Philadelphia Union FC