The Food & Beverage module uses the same POS interface as Go’s Ticketing module. It enables customers to make swift, cashless transactions. Data is immediately available within CRM, giving you a great picture of how your customer interacts at your venue.
When used in conjunction with a season or membership card, transactional data is captured directly into the Go CRM database. This maximises visibility of how the customer engages with you, which allows you to analyse spending patterns and build a more complete customer profile. This information is then readily available to use for targeted offers and communications that will encourage customers to spend more with you.
With full system control at your fingertips, dynamic menu boards, pricing and other such information can be altered with just a few clicks.
"Through marketing emails alone, we have been able to see an uplift in revenue by 7%. We have a business that interacts with over 12.5 million customers a year and have seen an almost immediate return on our investment. With Green 4's help, we are evolving the relationship with our customers to keep ourselves competitive and at the cutting edge in the leisure marketplace."
The Original Bowling Company