Personalising the Email Subject Line
Wednesday September 17, 2014
Did you know you can personalise the email subject line?
Here’s how it’s done in Green 4’s Go system… it’s pretty easy. All you need to do is include the field name with double angle brackets (less than/greater than symbols). For example, <<firstname>>. If you’re using another email marketing tool the command for personalisation may differ, but it should be easily achievable.
And that’s it, it really is that easy.
Our advice would be not to use this all of the time, but in the right circumstances, with highly personalised communications it can be effective. For example, for a Season Ticket welcome email, why not design it as if they club has made a new signing, using the fan’s details. The subject line could then be something like ‘CRM FC delighted to announce the signing of <<fullname>>’.