How The Snow Centre carved out 8% revenue increases
Wednesday January 28, 2015
We’ve worked with The Snow Centre for some time now. In fact, since not too long after they opened their doors back in 2009. The technology has evolved and so has the centre, becoming the UK’s most profitable indoor real snow centre.
Using a joined up approach to technology, from bookings to CRM and marketing, they have seen some fantastic increases to revenue figures (8% growth year on year), visitor volumes (now exceeding 400,000 centre visitors and 200,000 slope users per year) and spend per head (increases of 44% per year). As well as these tremendously impressive top line metrics, the Snow Centre team have managed to adapt to their audience, changing their products according to the needs of their customers. And it’s the use of data analysis to track customer behaviours and change their marketing strategy accordingly that impressed us the most.
Traditionally peak trading falls over the winter months, as people get geared up for a holiday on the slopes. However The Snow Centre has managed to create a steady stream of ‘Summer Skiers’ who fill the centre during the previously quiet summer months. This new market, in fact, now accounts for a whopping 23% of total revenue generated from Lift Passes!
When we spoke to Managing Director, Ian Brown it was nice to hear that our solution was making his team operationally efficient, but also giving them a level of customer insight that has led to substantial positive business change. He said “We have achieved a number of year on year successes as a result of utilising Green 4’s technology. Not only does the system make us operationally efficient; but by acting on data analysis and delivering intelligent marketing activity, we have increased our revenues by 8%."
We’re thrilled to share the case study of this superb success story. Click here to read the case study now.