Green 4's #CommWatch - Sharing examples of great e-marketing
Thursday October 9, 2014
Email marketing remains a fundamental part of the marketing mix, and a channel that for many of our clients ensures a large amount of additional revenue.
#CommWatch aims to bring you latest examples of great e-marketing campaigns that we’ve spotted from our sport and leisure clients. From automated discounts to encourage return visits to leisure venues to post match reaction emails at a football club. We’ll keep you in tune with our favourites to get the cogs turning with your own campaigns.
To get things started, here’s a couple of recent post match reaction emails. The first is from Leicester City FC, which caught my eye after their 2-0 away defeat at Crystal Palace. Whilst they’re very well designed, giving the ability to pack in a ton of content without it feeling overwhelming, the only bit of advice we would give is that they are full image based emails.
Bristol City FC have managed to increase the text to image ratio in their version, whilst keeping a strong design to display stats and links to further content.
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