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A warm welcome to our new website. We’ve been working on this little beauty for a few months now and had some clear goals that we wanted to achieve...

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My view on the role of CRM in sport


Like many sports, cricket has been very slow in recognising the benefits to be gained from a satisfied customer. That might sound like a strange observation, but for too long sport has relied on...

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Guest Entry: Making supporter communication more engaging – our e-marketing successes


It’s fair to say that Leicester City Football Club are getting more than the average amount of attention at present, with the team sitting at the summit of the Sky Bet Championship table.

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