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Why loyalty is a bright idea for leisure


Loyalty and rewards are among a handful of buzz words on top of the leisure marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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Why loyalty is a bright idea for sports


Loyalty and rewards are among a handful of buzz words on top of the sports marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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Personalising the Email Subject Line


Did you know you can personalise the email subject line? Here’s how it’s done in Green 4’s Go system… it’s pretty easy. All you need to do is include the field name with double angle brackets...

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Who pushes your buttons?


Are your click through rates lower than you would expect? We’ve got a simple trick up our sleeve that might just help give your rates a gentle kick from behind...

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Recharge your batteries – we’re now spending more time consuming media than sleeping


Ofcom has revealed that we (UK adults) now spend more time indulged in media and communications activities (8 hours 41 minutes) than we do sleeping (8 hours 21 minutes). Here’s a few more quick facts for you...

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Workflow Processes – Sit back and let your marketing campaigns send themselves.


Workflow processes are an integral part of Microsoft Dynamics CRM, designed to automate business process without the need for any user interaction. Once they’re established, they will work away in the background, completing tasks whilst you concentrate your efforts on other things.

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Queen's Awards For Enterprise - Ceremony


This week we had the pleasure of meeting Lady Gretton, the Queen’s Lord Lieutenant of Leicestershire, as she graced the Green 4 Head Offices to present Peter, David and the team with our prestigious award!

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What’s in a name? Why you risk boring your employees with the term CRM.


As we all know Customer Relationship Management (CRM) is the given name to a well-known business & management approach that has had millions of words written about it and many organisations attempt it...

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Loyalty & Rewards - The sexy side of CRM


As CRM has become a fundamental cog in the sports (and leisure) marketing machine, attention has been able to turn to other ways of engaging customers to make sure they’re interacting with our CRM activities.

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Receiving the UK’s highest business accolade


I speak for all of us when I say that we are truly honoured to have received the Queen’s Award! To be recognised with the UK’s highest accolade for business is certainly not one of the goals we set out to achieve, but...

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