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Queen's Awards For Enterprise - Ceremony


This week we had the pleasure of meeting Lady Gretton, the Queen’s Lord Lieutenant of Leicestershire, as she graced the Green 4 Head Offices to present Peter, David and the team with our prestigious award!

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What’s in a name? Why you risk boring your employees with the term CRM.


As we all know Customer Relationship Management (CRM) is the given name to a well-known business & management approach that has had millions of words written about it and many organisations attempt it...

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Loyalty & Rewards - The sexy side of CRM


As CRM has become a fundamental cog in the sports (and leisure) marketing machine, attention has been able to turn to other ways of engaging customers to make sure they’re interacting with our CRM activities.

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Receiving the UK’s highest business accolade


I speak for all of us when I say that we are truly honoured to have received the Queen’s Award! To be recognised with the UK’s highest accolade for business is certainly not one of the goals we set out to achieve, but...

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Go Go Go


A warm welcome to our new website. We’ve been working on this little beauty for a few months now and had some clear goals that we wanted to achieve...

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My view on the role of CRM in sport


Like many sports, cricket has been very slow in recognising the benefits to be gained from a satisfied customer. That might sound like a strange observation, but for too long sport has relied on...

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Guest Entry: Making supporter communication more engaging – our e-marketing successes


It’s fair to say that Leicester City Football Club are getting more than the average amount of attention at present, with the team sitting at the summit of the Sky Bet Championship table.

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