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The importance of knowing your customer


Using visitor information to understand your customers is an essential component of effectively marketing any visitor attraction or venue. This very fact was highlighted some years ago by a Deloitte study on the Visitor Economy as a gap that makes up the industry’s main failures. And although it’s come a long way since that statement back in 2008, there’s still a huge amount more that can be done to take full advantage of collecting visitor information.

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6 venue boosting CRM tips


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tips to consider that might help you to further utilise the tools at hand…

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Which journey is your customer on?


Read our latest infographic to get the cogs whirring about customer journeys, pre, during and post visit...

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Reflecting on the Leisure & Attractions ThinkTank


We woke up this morning feeling enlightened by the fascinating conversations that took place at Green 4’s head office yesterday at the Leisure & Attractions ThinkTank...

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The growing importance of aggregated data in the world of sponsorship & advertising


For years, the key goals of CRM in sport and leisure have been focused on the usual suspects… corporate sales increases, increased attendance, fan loyalty, cost reduction and profit improvement. The income target is usually developed from an anticipated increase in B2B and B2C expenditure arising from improved, data driven, targeted sales and marketing campaigns...

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6 CRM Tricks That Will Give Your Venue A Treat


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tricks to consider that might help you to further utilise the tools at hand…

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Birmingham City launch Blues Loyalty Portal


Birmingham City FC’s ‘fan loyalty program’ has moved up a level this morning with the announcement of their Blues Loyalty Portal. Blues fans are already accustomed to collecting points with their club, but with the new portal they will now be able to...

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Green 4's #CommWatch - Sharing examples of great e-marketing


#CommWatch aims to bring you latest examples of great e-marketing campaigns that we’ve spotted from our sport and leisure clients. From automated discounts to encourage return visits to leisure venues to post match reaction emails at a football club. We’ll keep you in tune with our favourites to get the cogs turning with your own campaigns. Read more here...

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Why loyalty is a bright idea for leisure


Loyalty and rewards are among a handful of buzz words on top of the leisure marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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Why loyalty is a bright idea for sports


Loyalty and rewards are among a handful of buzz words on top of the sports marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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