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How The Snow Centre carved out 8% revenue increases


We’ve worked with The Snow Centre for some time now. In fact, since not too long after they opened their doors back in 2009. The technology has evolved and so has the centre, becoming the UK’s most profitable indoor real snow centre...

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Responsive email marketing


The Google trend for responsive web design (that’s web development that creates dynamic changes to website appearance, depending on the screen size and orientation of the device being used to display it) shows a first rise in 2011, gaining real traction in 2012 and 2013.

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The importance of knowing your customer


Using visitor information to understand your customers is an essential component of effectively marketing any visitor attraction or venue. This very fact was highlighted some years ago by a Deloitte study on the Visitor Economy as a gap that makes up the industry’s main failures. And although it’s come a long way since that statement back in 2008, there’s still a huge amount more that can be done to take full advantage of collecting visitor information.

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6 venue boosting CRM tips


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tips to consider that might help you to further utilise the tools at hand…

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Which journey is your customer on?


Read our latest infographic to get the cogs whirring about customer journeys, pre, during and post visit...

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Reflecting on the Leisure & Attractions ThinkTank


We woke up this morning feeling enlightened by the fascinating conversations that took place at Green 4’s head office yesterday at the Leisure & Attractions ThinkTank...

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The growing importance of aggregated data in the world of sponsorship & advertising


For years, the key goals of CRM in sport and leisure have been focused on the usual suspects… corporate sales increases, increased attendance, fan loyalty, cost reduction and profit improvement. The income target is usually developed from an anticipated increase in B2B and B2C expenditure arising from improved, data driven, targeted sales and marketing campaigns...

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6 CRM Tricks That Will Give Your Venue A Treat


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tricks to consider that might help you to further utilise the tools at hand…

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Birmingham City launch Blues Loyalty Portal


Birmingham City FC’s ‘fan loyalty program’ has moved up a level this morning with the announcement of their Blues Loyalty Portal. Blues fans are already accustomed to collecting points with their club, but with the new portal they will now be able to...

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Green 4's #CommWatch - Sharing examples of great e-marketing


#CommWatch aims to bring you latest examples of great e-marketing campaigns that we’ve spotted from our sport and leisure clients. From automated discounts to encourage return visits to leisure venues to post match reaction emails at a football club. We’ll keep you in tune with our favourites to get the cogs turning with your own campaigns. Read more here...

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