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Top 4 future considerations for ticketing


Whatever the size or sophistication of your visitor attraction, sports club or league, you’re likely to have a system for ‘Ticketing’. Whether that’s a seat in a stadium or auditorium, an entry pass, or a lane in a bowling centre, your business relies upon...

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4 reasons why Wallet Apps are a bigger must-have than ever for sports and visitor attractions marketers


With mobile wallet technology (Apple Passbook, Google Wallet & Windows Wallet) now being more widely adopted by brands and consumers, it’s time that sports marketers took advantage. Not merely for the improved fan experience that comes with easy mobile ticketing, but to shape the future of the sports digital marketing landscape...

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First look at what's new in the 2015 release of Go


Microsoft have announced their 2015 release of Microsoft Dynamics CRM, which comes as exciting news for users of Green 4’s end-to-end solution, Go. We’re hugely excited to be announcing that Go will soon be available in Dynamics 2015 and after a first look at the system in action, we’re buzzing about what else is coming along at the same time...

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5 considerations for Data Protection


Data protection is an issue that affects a large handful of organisations. If not handled properly, it can have lasting effects on the company’s reputation and their relationship with customers. Today is the EU Data Protection day (28/01/2014) which is a reminder of how important data protection is for any organisation. We have compiled a list of several security tips below which will provide you with some help on how best to protect your organisation’s data and information. This in turn should help protect your business reputation, and prevent you from being susceptible to a fine from the information Commissioners Office.

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How The Snow Centre carved out 8% revenue increases


We’ve worked with The Snow Centre for some time now. In fact, since not too long after they opened their doors back in 2009. The technology has evolved and so has the centre, becoming the UK’s most profitable indoor real snow centre...

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Responsive email marketing


The Google trend for responsive web design (that’s web development that creates dynamic changes to website appearance, depending on the screen size and orientation of the device being used to display it) shows a first rise in 2011, gaining real traction in 2012 and 2013.

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The importance of knowing your customer


Using visitor information to understand your customers is an essential component of effectively marketing any visitor attraction or venue. This very fact was highlighted some years ago by a Deloitte study on the Visitor Economy as a gap that makes up the industry’s main failures. And although it’s come a long way since that statement back in 2008, there’s still a huge amount more that can be done to take full advantage of collecting visitor information.

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6 venue boosting CRM tips


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tips to consider that might help you to further utilise the tools at hand…

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Which journey is your customer on?


Read our latest infographic to get the cogs whirring about customer journeys, pre, during and post visit...

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Reflecting on the Leisure & Attractions ThinkTank


We woke up this morning feeling enlightened by the fascinating conversations that took place at Green 4’s head office yesterday at the Leisure & Attractions ThinkTank...

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