My Site : My Site : My Site : My Site :

Demo of the new Marketing Automation module in our 2015 release of Go


Green 4’s 2015 release of our Go system comes with a number of new modules. We put a lot of focus into the user experience side of things during our latest development cycles. This is so that the system retains the power it’s always had to use your data from smarter, more targeted marketing, but now it’s much easier for you to use...

View post

Review of the North America Sports Data Systems Study


The good people over at Turnkey Intelligence have released their Fourth Annual Sports Data Systems Study. Matthew Lynch, CRM Consultant for Green 4 North America, provided his top 4 takeaways from this year’s results.

View post

Categories

5 Aces to help you exceed par for fan engagement


It was all smiles in the warm up to the 2015 Masters yesterday, with 5 Aces in the Par 3 Contest! As we’re all getting pretty excited for the tournament to get underway today, we thought we’d talk about 5 ace tips for fan engagement that will exceed expectations.

View post

Categories

Green 4 feature in Attractions Management Magazine


We’ve been featured in Attractions Management magazine this week, as they explore the world of data analytics and the benefits it can bring to your attraction. One hot topic highlighted by the magazine is the surprising booking habits for one particular attraction...

View post

Why marketing automation is more than a passing craze


Working in the marketing world, you’ll have no doubt come across the buzz word – ‘marketing automation’. Like many things, it might sound like a good idea, but what you’re probably thinking is: what can it really do?

View post

Categories

Roughriders pilot loyalty program


Our latest case study takes a look at the outcomes of a pilot loyalty program at Saskatchewan Roughriders, one of Canada’s top professional sports brands.

View post

Categories

Top 4 future considerations for ticketing


Whatever the size or sophistication of your visitor attraction, sports club or league, you’re likely to have a system for ‘Ticketing’. Whether that’s a seat in a stadium or auditorium, an entry pass, or a lane in a bowling centre, your business relies upon...

View post

4 reasons why Wallet Apps are a bigger must-have than ever for sports and visitor attractions marketers


With mobile wallet technology (Apple Passbook, Google Wallet & Windows Wallet) now being more widely adopted by brands and consumers, it’s time that sports marketers took advantage. Not merely for the improved fan experience that comes with easy mobile ticketing, but to shape the future of the sports digital marketing landscape...

View post

Categories

First look at what's new in the 2015 release of Go


Microsoft have announced their 2015 release of Microsoft Dynamics CRM, which comes as exciting news for users of Green 4’s end-to-end solution, Go. We’re hugely excited to be announcing that Go will soon be available in Dynamics 2015 and after a first look at the system in action, we’re buzzing about what else is coming along at the same time...

View post

5 considerations for Data Protection


Data protection is an issue that affects a large handful of organisations. If not handled properly, it can have lasting effects on the company’s reputation and their relationship with customers. Today is the EU Data Protection day (28/01/2014) which is a reminder of how important data protection is for any organisation. We have compiled a list of several security tips below which will provide you with some help on how best to protect your organisation’s data and information. This in turn should help protect your business reputation, and prevent you from being susceptible to a fine from the information Commissioners Office.

View post

Archive

All Categories