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5 Aces to help you exceed par for fan engagement


It was all smiles in the warm up to the 2015 Masters yesterday, with 5 Aces in the Par 3 Contest! As we’re all getting pretty excited for the tournament to get underway today, we thought we’d talk about 5 ace tips for fan engagement that will exceed expectations.

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Green 4 feature in Attractions Management Magazine


We’ve been featured in Attractions Management magazine this week, as they explore the world of data analytics and the benefits it can bring to your attraction. One hot topic highlighted by the magazine is the surprising booking habits for one particular attraction...

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Why marketing automation is more than a passing craze


Working in the marketing world, you’ll have no doubt come across the buzz word – ‘marketing automation’. Like many things, it might sound like a good idea, but what you’re probably thinking is: what can it really do?

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Roughriders pilot loyalty program


Our latest case study takes a look at the outcomes of a pilot loyalty program at Saskatchewan Roughriders, one of Canada’s top professional sports brands.

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Top 4 future considerations for ticketing


Whatever the size or sophistication of your visitor attraction, sports club or league, you’re likely to have a system for ‘Ticketing’. Whether that’s a seat in a stadium or auditorium, an entry pass, or a lane in a bowling centre, your business relies upon...

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4 reasons why Wallet Apps are a bigger must-have than ever for sports and visitor attractions marketers


With mobile wallet technology (Apple Passbook, Google Wallet & Windows Wallet) now being more widely adopted by brands and consumers, it’s time that sports marketers took advantage. Not merely for the improved fan experience that comes with easy mobile ticketing, but to shape the future of the sports digital marketing landscape...

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First look at what's new in the 2015 release of Go


Microsoft have announced their 2015 release of Microsoft Dynamics CRM, which comes as exciting news for users of Green 4’s end-to-end solution, Go. We’re hugely excited to be announcing that Go will soon be available in Dynamics 2015 and after a first look at the system in action, we’re buzzing about what else is coming along at the same time...

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5 considerations for Data Protection


Data protection is an issue that affects a large handful of organisations. If not handled properly, it can have lasting effects on the company’s reputation and their relationship with customers. Today is the EU Data Protection day (28/01/2014) which is a reminder of how important data protection is for any organisation. We have compiled a list of several security tips below which will provide you with some help on how best to protect your organisation’s data and information. This in turn should help protect your business reputation, and prevent you from being susceptible to a fine from the information Commissioners Office.

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How The Snow Centre carved out 8% revenue increases


We’ve worked with The Snow Centre for some time now. In fact, since not too long after they opened their doors back in 2009. The technology has evolved and so has the centre, becoming the UK’s most profitable indoor real snow centre...

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Responsive email marketing


The Google trend for responsive web design (that’s web development that creates dynamic changes to website appearance, depending on the screen size and orientation of the device being used to display it) shows a first rise in 2011, gaining real traction in 2012 and 2013.

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