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Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud


As the leading sports franchise in the world, Real Madrid has a lot to brag about, including more than 100 championships and a passionate fan base. But what the football club didn’t have was a way to directly engage with its 450 million global supporters. That changed when it implemented a comprehensive technology solution based on the Microsoft Cloud platform.

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Another enjoyable Stadium Business Summit


Last week we spent 3 days in Barcelona for the Stadium Business Summit & Awards for the fourth consecutive year.

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Using data to improve the modern fan experience


We’re living in a data revolution. Everyday life is run by data wherever we go. From computers and smartphones to buildings, buses, factories, television, banking, now even our wrist watch is connected. The modern world is very much data driven and we’re experiencing some huge benefits as a result.

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Infographic: Benefits and features of Green 4's new 'Comm Creator' email marketing platform


Our latest infographic, showing some of the new features of 'Comm Creator' (the email marketing platform within our 2015 release of the Go system) and how they will benefit you.

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Demo of the new Marketing Automation module in our 2015 release of Go


Green 4’s 2015 release of our Go system comes with a number of new modules. We put a lot of focus into the user experience side of things during our latest development cycles. This is so that the system retains the power it’s always had to use your data from smarter, more targeted marketing, but now it’s much easier for you to use...

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Review of the North America Sports Data Systems Study


The good people over at Turnkey Intelligence have released their Fourth Annual Sports Data Systems Study. Matthew Lynch, CRM Consultant for Green 4 North America, provided his top 4 takeaways from this year’s results.

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5 Aces to help you exceed par for fan engagement


It was all smiles in the warm up to the 2015 Masters yesterday, with 5 Aces in the Par 3 Contest! As we’re all getting pretty excited for the tournament to get underway today, we thought we’d talk about 5 ace tips for fan engagement that will exceed expectations.

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Green 4 feature in Attractions Management Magazine


We’ve been featured in Attractions Management magazine this week, as they explore the world of data analytics and the benefits it can bring to your attraction. One hot topic highlighted by the magazine is the surprising booking habits for one particular attraction...

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Why marketing automation is more than a passing craze


Working in the marketing world, you’ll have no doubt come across the buzz word – ‘marketing automation’. Like many things, it might sound like a good idea, but what you’re probably thinking is: what can it really do?

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Roughriders pilot loyalty program


Our latest case study takes a look at the outcomes of a pilot loyalty program at Saskatchewan Roughriders, one of Canada’s top professional sports brands.

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