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Competition for Disposable Income Is Fierce: Optimise Your Venue Capacity


The average person in the UK puts aside 15% of their monthly income for leisure which includes, eating out, shopping and other leisurely activities.

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What is Marketing Automation?


Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Sounds amazing right?

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What Is a Single Customer View?


“I need to get a single view of my customers”. A statement you hear in our industry almost every day, but what do people mean when they say they need to get a single view of their customers?

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How to Disrupt Your Industry


Having recently attended a CRM discussion event, I was involved in an interesting conversation around ‘Disruptive Innovators’ such as Uber and Airbnb and how they have changed their individual marketplace. It got me thinking – how are we disruptive in the technology industry?

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An Introduction to CRM


Customer Relationship Management, or CRM for short, is a strategy to improve how you manage relationships with customers and potential customers.

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8 Tips to Measure the Success of Your Email Marketing Campaigns


Hit send and your work as an email marketer is done. Wrong! It’s afterwards that the real work begins…

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Five Tips to Boost CRM User Adoption


For any CRM system to be considered a success it must meet the needs of the end user and in this post we’ve listed our top 5 recommendations for ensuring user acceptance.

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4 Tips for Writing Great Email Subject Lines


Just as writing great headlines can attract more readers to your story, a well written email subject line can increase the number of subscribers who will actually open your email messages. View our top tips!

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Microsoft Dynamics CRM Flows: Email Marketing Made Easy


Microsoft Dynamics CRM workflows are an amazing tool. They allow for simple, or complex automation of tasks within Dynamics CRM that can make an incredible difference to an organisation. Once they’re established, they will work away in the background, completing tasks whilst you concentrate your efforts on other things.

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3 Ways to Integrate Your Sponsors into Your Loyalty Program


So your club is on the front edge of fan engagement and installed a loyalty program for your ardent supporters. Congratulations, this is a great step in rewarding your fans, while hoping to nudge their behaviors and capturing some key data for your marketing, operational or ticket sales efforts.

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