Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Sounds amazing right?
Having recently attended a CRM discussion event, I was involved in an interesting conversation around ‘Disruptive Innovators’ such as Uber and Airbnb and how they have changed their individual marketplace. It got me thinking – how are we disruptive in the technology industry?
Just as writing great headlines can attract more readers to your story, a well written email subject line can increase the number of subscribers who will actually open your email messages. View our top tips!
Microsoft Dynamics CRM workflows are an amazing tool. They allow for simple, or complex automation of tasks within Dynamics CRM that can make an incredible difference to an organisation. Once they’re established, they will work away in the background, completing tasks whilst you concentrate your efforts on other things.
So your club is on the front edge of fan engagement and installed a loyalty program for your ardent supporters. Congratulations, this is a great step in rewarding your fans, while hoping to nudge their behaviors and capturing some key data for your marketing, operational or ticket sales efforts.