Every organisation understands that a data-driven Customer Relationship Management strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. Whilst selecting the right systems infrastructure is a key element of a CRM programme, success also involves much more than just new technology.
In the world of data and analytics, presenting and explaining insight can be just as important as the results themselves. So how do you avoid falling into the ‘death by PowerPoint’ trap and ensure that your results are delivered in the correct way?
If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.
Now that the debate has shifted from ‘Is using CRM and data the right approach for us?’ to ‘what’s the best way for us to implement a data-driven approach to CRM?’ it is important to understand the various options available. In this paper, we will be considering the option that sports and leisure organisations have to outsource aspects of CRM and data management to a specialist agency partner and the many potential benefits of this approach.
Ever wondered if your team might be ready for a CRM system? CRM stands for Customer Relationship Management and empowers you to get organised, build and engage with your community in an authentic way, filter communication, strengthen your customer’s experience and much more.
I am not the same as you. You are not the same as the person sat next to you. Our interests, preferences and desires are all different. Therefore, why would you ever deem generalised, mass marketing as acceptable?
I want to refer back to one of my previous blogs on ‘Disruptive Technology’ and possibly the most disruptive innovations in technology; mobile ticketing. Mobile ticketing is the ability to download tickets straight to your mobile phone