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How Having Good Quality Data Helps Your Digital Marketing Campaigns to Succeed


When it comes to digital marketing, the actions of a sports club or visitor attraction are only as good as the data they hold. If marketing communication campaigns are based on inaccurate fields within visitor and fan databases, this could expose clubs or visitor attractions to issues such as increased costs, poor reputations and risk of losing visitors and fans.

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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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Maximising the Success of your SMS Marketing Campaign


SMS campaigns are utilised across a huge range of industries, and are an extremely popular method of getting messages out to supporters and visitors. Although they are simple and quick, the campaigns require planning to ensure that the results generated from them are maximised.

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Successful Email Campaign Design


Our best practice white paper outlines the fundamental practices that you need to consider when designing and building your next email campaign.

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Introducing Smart Websites, for Fan Focused Digital Engagement, by Green 4


In the complex world of sports marketing, where collecting fan data is of equal importance to providing a great digital experience, things just got a whole lot smarter.

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Why Would A/B Testing Aid Your Ecommunications Strategy?


A/B testing can be a vital tool in any marketer’s arsenal when attempting to increase your engagement and subsequent conversion rates.

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The Powerful Combination of Dynamic Email Content and CRM


One of the tools that you can use to help your digital engagement strategy is to utilise dynamic content within your email marketing.

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How to Introduce an Effective Loyalty Scheme at Sports Clubs


Many clubs today are realising the importance of looking after key segments of their fan base. From the die-hard season ticket holders to the international social followers, more and more clubs are introducing schemes and initiatives to reward fans for their affinity to the club. There have been many examples of failed loyalty schemes, so to help you avoid this I’ll cover some of the key considerations to ensure that your loyalty scheme is a success.

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Your Role in Achieving Success with your Data-Driven CRM Programme


Every organisation understands that a data-driven Customer Relationship Management strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. Whilst selecting the right systems infrastructure is a key element of a CRM programme, success also involves much more than just new technology.

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My Top Tips For Presenting Data


In the world of data and analytics, presenting and explaining insight can be just as important as the results themselves. So how do you avoid falling into the ‘death by PowerPoint’ trap and ensure that your results are delivered in the correct way?

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