As we’ve outlined in a previous blog, email marketing is one of the most widely used and most effective ways for sport & leisure organisations to communicate with their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2019 is a staggering 5.5 billion, and, the new GDPR, which came into force in May, dictates a greater emphasis on data management meaning there's never been a more crucial time to hone your email marketing strategy.
In my previous blog, I outlined the process for effectively managing your email subscribers. As I mentioned in that blog, engaged subscribers are vital for your email marketing campaigns to be a success. However, increasing your engaged subscribers isn’t the only advantage that comes from using an email preference portal.
When it comes to digital marketing, the actions of a sports club or visitor attraction are only as good as the data they hold. If marketing communication campaigns are based on inaccurate fields within visitor and fan databases, this could expose clubs or visitor attractions to issues such as increased costs, poor reputations and risk of losing visitors and fans.
Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.
If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.