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The Advantages of Using an Email Preference Portal to Manage your Email Subscribers


In my previous blog, I outlined the process for effectively managing your email subscribers. As I mentioned in that blog, engaged subscribers are vital for your email marketing campaigns to be a success. However, increasing your engaged subscribers isn’t the only advantage that comes from using an email preference portal.

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How Having Good Quality Data Helps Your Digital Marketing Campaigns to Succeed


When it comes to digital marketing, the actions of a sports club or visitor attraction are only as good as the data they hold. If marketing communication campaigns are based on inaccurate fields within visitor and fan databases, this could expose clubs or visitor attractions to issues such as increased costs, poor reputations and risk of losing visitors and fans.

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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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How to Introduce an Effective Loyalty Scheme at Sports Clubs


Many clubs today are realising the importance of looking after key segments of their fan base. From the die-hard season ticket holders to the international social followers, more and more clubs are introducing schemes and initiatives to reward fans for their affinity to the club. There have been many examples of failed loyalty schemes, so to help you avoid this I’ll cover some of the key considerations to ensure that your loyalty scheme is a success.

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Your Role in Achieving Success with your Data-Driven CRM Programme


Every organisation understands that a data-driven Customer Relationship Management strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. Whilst selecting the right systems infrastructure is a key element of a CRM programme, success also involves much more than just new technology.

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My Top Tips For Presenting Data


In the world of data and analytics, presenting and explaining insight can be just as important as the results themselves. So how do you avoid falling into the ‘death by PowerPoint’ trap and ensure that your results are delivered in the correct way?

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part Two


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part One


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using my data-driven email marketing techniques – after all engagement is key.

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Greater returns with less risk? Why outsourcing could be the best option for your CRM and data management...


Now that the debate has shifted from ‘Is using CRM and data the right approach for us?’ to ‘what’s the best way for us to implement a data-driven approach to CRM?’ it is important to understand the various options available. In this paper, we will be considering the option that sports and leisure organisations have to outsource aspects of CRM and data management to a specialist agency partner and the many potential benefits of this approach.

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Propensity Modelling - Can We Predict The Future?


A brief insight into the world of predictive analytics and how it can benefit our customers...

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