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How to Introduce an Effective Loyalty Scheme at Sports Clubs


Many clubs today are realising the importance of looking after key segments of their fan base. From the die-hard season ticket holders to the international social followers, more and more clubs are introducing schemes and initiatives to reward fans for their affinity to the club. There have been many examples of failed loyalty schemes, so to help you avoid this I’ll cover some of the key considerations to ensure that your loyalty scheme is a success.

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Your Role in Achieving Success with your Data-Driven CRM Programme


Every organisation understands that a data-driven Customer Relationship Management strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. Whilst selecting the right systems infrastructure is a key element of a CRM programme, success also involves much more than just new technology.

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My Top Tips For Presenting Data


In the world of data and analytics, presenting and explaining insight can be just as important as the results themselves. So how do you avoid falling into the ‘death by PowerPoint’ trap and ensure that your results are delivered in the correct way?

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part Two


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part One


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using my data-driven email marketing techniques – after all engagement is key.

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Greater returns with less risk? Why outsourcing could be the best option for your CRM and data management...


Now that the debate has shifted from ‘Is using CRM and data the right approach for us?’ to ‘what’s the best way for us to implement a data-driven approach to CRM?’ it is important to understand the various options available. In this paper, we will be considering the option that sports and leisure organisations have to outsource aspects of CRM and data management to a specialist agency partner and the many potential benefits of this approach.

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Propensity Modelling - Can We Predict The Future?


A brief insight into the world of predictive analytics and how it can benefit our customers...

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Loyalty & Rewards - The sexy side of CRM


As CRM has become a fundamental cog in the sports (and leisure) marketing machine, attention has been able to turn to other ways of engaging customers to make sure they’re interacting with our CRM activities.

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