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The Advantages of Using an Email Preference Portal to Manage your Email Subscribers


In my previous blog, I outlined the process for effectively managing your email subscribers. As I mentioned in that blog, engaged subscribers are vital for your email marketing campaigns to be a success. However, increasing your engaged subscribers isn’t the only advantage that comes from using an email preference portal.

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Effective Management of Your Email Subscribers


As we’ve outlined in a previous blog, email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion, coupling this with the fact that there is new EU legislation coming into force in May 2018 that ensures a greater emphasis on data management, there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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How Having Good Quality Data Helps Your Digital Marketing Campaigns to Succeed


When it comes to digital marketing, the actions of a sports club or visitor attraction are only as good as the data they hold. If marketing communication campaigns are based on inaccurate fields within visitor and fan databases, this could expose clubs or visitor attractions to issues such as increased costs, poor reputations and risk of losing visitors and fans.

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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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Maximising the Success of your SMS Marketing Campaign


SMS campaigns are utilised across a huge range of industries, and are an extremely popular method of getting messages out to supporters and visitors. Although they are simple and quick, the campaigns require planning to ensure that the results generated from them are maximised.

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Successful Email Campaign Design


Our best practice white paper outlines the fundamental practices that you need to consider when designing and building your next email campaign.

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Introducing Smart Websites, for Fan Focused Digital Engagement, by Green 4


In the complex world of sports marketing, where collecting fan data is of equal importance to providing a great digital experience, things just got a whole lot smarter.

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Why Would A/B Testing Aid Your Ecommunications Strategy?


A/B testing can be a vital tool in any marketer’s arsenal when attempting to increase your engagement and subsequent conversion rates.

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The Powerful Combination of Dynamic Email Content and CRM


One of the tools that you can use to help your digital engagement strategy is to utilise dynamic content within your email marketing.

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Your Role in Achieving Success with your Data-Driven CRM Programme


Every organisation understands that a data-driven Customer Relationship Management strategy is an essential approach in today’s world. The capturing and utilisation of visitor and fan data to generate insights can be used to improve engagement and build more productive relationships. Whilst selecting the right systems infrastructure is a key element of a CRM programme, success also involves much more than just new technology.

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