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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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Why Would A/B Testing Aid Your Ecommunications Strategy?


A/B testing can be a vital tool in any marketer’s arsenal when attempting to increase your engagement and subsequent conversion rates.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part Two


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part One


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using my data-driven email marketing techniques – after all engagement is key.

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Propensity Modelling - Can We Predict The Future?


A brief insight into the world of predictive analytics and how it can benefit our customers...

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4 Tips for Writing Great Email Subject Lines


Just as writing great headlines can attract more readers to your story, a well written email subject line can increase the number of subscribers who will actually open your email messages. View our top tips!

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Microsoft Dynamics CRM Flows: Email Marketing Made Easy


Microsoft Dynamics CRM workflows are an amazing tool. They allow for simple, or complex automation of tasks within Dynamics CRM that can make an incredible difference to an organisation. Once they’re established, they will work away in the background, completing tasks whilst you concentrate your efforts on other things.

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3 Ways to Integrate Your Sponsors into Your Loyalty Program


So your club is on the front edge of fan engagement and installed a loyalty program for your ardent supporters. Congratulations, this is a great step in rewarding your fans, while hoping to nudge their behaviors and capturing some key data for your marketing, operational or ticket sales efforts.

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