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Why marketing automation is more than a passing craze


Working in the marketing world, you’ll have no doubt come across the buzz word – ‘marketing automation’. Like many things, it might sound like a good idea, but what you’re probably thinking is: what can it really do?

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Top 4 future considerations for ticketing


Whatever the size or sophistication of your visitor attraction, sports club or league, you’re likely to have a system for ‘Ticketing’. Whether that’s a seat in a stadium or auditorium, an entry pass, or a lane in a bowling centre, your business relies upon...

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4 reasons why Wallet Apps are a bigger must-have than ever for sports and visitor attractions marketers


With mobile wallet technology (Apple Passbook, Google Wallet & Windows Wallet) now being more widely adopted by brands and consumers, it’s time that sports marketers took advantage. Not merely for the improved fan experience that comes with easy mobile ticketing, but to shape the future of the sports digital marketing landscape...

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