Stories of the mismanagement of customer data by Social Media giants and the looming threat of tighter legislation around personal data through the General Data Protection Legislation (GDPR) have only served to increase the value of this most important of business assets.
As is often the case when a light is shined on a subject, it is the threat of no longer having unlimited and uncontrolled access to customer data that has sent its perceived value through the roof. In pure economic terms, it is scarcity value, the threat that unbridled use of this resource will no longer be permitted, that has increased the importance and value of customer data.
On May 25th 2018 a new data protection law will come into force, the General Data Protection Legislation, GDPR for short. In light of this new data dawn, Green 4 Director, Peter Oliver comments on the important role that CRM best practice plays in managing your customer information correctly...
Best practice CRM advice has always focused on maintaining accurate and up-to-date customer data, and communication that is considered both engaging and personal. Best practice has never suggested that data can be acquired from dubious sources or that customers should be bombarded with unsolicited messages. In fact, open rates and high levels of suppressions indicate that this approach is doomed to failure.
Ever wondered if your team might be ready for a CRM system? CRM stands for Customer Relationship Management and empowers you to get organised, build and engage with your community in an authentic way, filter communication, strengthen your customer’s experience and much more.
I am not the same as you. You are not the same as the person sat next to you. Our interests, preferences and desires are all different. Therefore, why would you ever deem generalised, mass marketing as acceptable?
I want to refer back to one of my previous blogs on ‘Disruptive Technology’ and possibly the most disruptive innovations in technology; mobile ticketing. Mobile ticketing is the ability to download tickets straight to your mobile phone
Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Sounds amazing right?
Having recently attended a CRM discussion event, I was involved in an interesting conversation around ‘Disruptive Innovators’ such as Uber and Airbnb and how they have changed their individual marketplace. It got me thinking – how are we disruptive in the technology industry?