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6 Signs You Need a CRM System


Ever wondered if your team might be ready for a CRM system? CRM stands for Customer Relationship Management and empowers you to get organised, build and engage with your community in an authentic way, filter communication, strengthen your customer’s experience and much more.

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Segment Your Audience Like a Boss!


I am not the same as you. You are not the same as the person sat next to you. Our interests, preferences and desires are all different. Therefore, why would you ever deem generalised, mass marketing as acceptable?

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Most Popular Microsoft Dynamics CRM 2015 Shortcuts


Keyboard shortcuts are the easiest way to do things faster, especially in Microsoft Dynamics CRM 2015. In turn, even though we all know shortcuts are useful, few of us bother using them.

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The Power of Mobile Ticketing


I want to refer back to one of my previous blogs on ‘Disruptive Technology’ and possibly the most disruptive innovations in technology; mobile ticketing. Mobile ticketing is the ability to download tickets straight to your mobile phone

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Competition for Disposable Income Is Fierce: Optimise Your Venue Capacity


The average person in the UK puts aside 15% of their monthly income for leisure which includes, eating out, shopping and other leisurely activities.

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What is Marketing Automation?


Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Sounds amazing right?

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What Is a Single Customer View?


“I need to get a single view of my customers”. A statement you hear in our industry almost every day, but what do people mean when they say they need to get a single view of their customers?

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How to Disrupt Your Industry


Having recently attended a CRM discussion event, I was involved in an interesting conversation around ‘Disruptive Innovators’ such as Uber and Airbnb and how they have changed their individual marketplace. It got me thinking – how are we disruptive in the technology industry?

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An Introduction to CRM


Customer Relationship Management, or CRM for short, is a strategy to improve how you manage relationships with customers and potential customers.

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8 Tips to Measure the Success of Your Email Marketing Campaigns


Hit send and your work as an email marketer is done. Wrong! It’s afterwards that the real work begins…

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