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What makes Dynamics CRM so great?


A guest blog entry by Dynamics Feed. As we all settle into the new 2015 Spring Wave update to CRM, we thought it would be good to look back to see how CRM 2015 has brought Microsoft Dynamics’ sales and marketing solution on from CRM 2013.

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The growing importance of aggregated data in the world of sponsorship & advertising


For years, the key goals of CRM in sport and leisure have been focused on the usual suspects… corporate sales increases, increased attendance, fan loyalty, cost reduction and profit improvement. The income target is usually developed from an anticipated increase in B2B and B2C expenditure arising from improved, data driven, targeted sales and marketing campaigns...

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What’s in a name? Why you risk boring your employees with the term CRM.


As we all know Customer Relationship Management (CRM) is the given name to a well-known business & management approach that has had millions of words written about it and many organisations attempt it...

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Guest Entry: Making supporter communication more engaging – our e-marketing successes


It’s fair to say that Leicester City Football Club are getting more than the average amount of attention at present, with the team sitting at the summit of the Sky Bet Championship table.

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