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3 Ways to Integrate Your Sponsors into Your Loyalty Program


So your club is on the front edge of fan engagement and installed a loyalty program for your ardent supporters. Congratulations, this is a great step in rewarding your fans, while hoping to nudge their behaviors and capturing some key data for your marketing, operational or ticket sales efforts.

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Using data to improve the modern fan experience


We’re living in a data revolution. Everyday life is run by data wherever we go. From computers and smartphones to buildings, buses, factories, television, banking, now even our wrist watch is connected. The modern world is very much data driven and we’re experiencing some huge benefits as a result.

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Roughriders pilot loyalty program


Our latest case study takes a look at the outcomes of a pilot loyalty program at Saskatchewan Roughriders, one of Canada’s top professional sports brands.

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Birmingham City launch Blues Loyalty Portal


Birmingham City FC’s ‘fan loyalty program’ has moved up a level this morning with the announcement of their Blues Loyalty Portal. Blues fans are already accustomed to collecting points with their club, but with the new portal they will now be able to...

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Why loyalty is a bright idea for leisure


Loyalty and rewards are among a handful of buzz words on top of the leisure marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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Why loyalty is a bright idea for sports


Loyalty and rewards are among a handful of buzz words on top of the sports marketers agenda right now. In our experience, loyalty has become the attractive front end of a CRM project. In other sectors, loyalty has become a proven concept. Fact. And it’s got the backing of marketing teams, with 65% of marketers saying...

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Go Go Go


A warm welcome to our new website. We’ve been working on this little beauty for a few months now and had some clear goals that we wanted to achieve...

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