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How Having Good Quality Data Helps Your Digital Marketing Campaigns to Succeed


When it comes to digital marketing, the actions of a sports club or visitor attraction are only as good as the data they hold. If marketing communication campaigns are based on inaccurate fields within visitor and fan databases, this could expose clubs or visitor attractions to issues such as increased costs, poor reputations and risk of losing visitors and fans.

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My Top Tips For Presenting Data


In the world of data and analytics, presenting and explaining insight can be just as important as the results themselves. So how do you avoid falling into the ‘death by PowerPoint’ trap and ensure that your results are delivered in the correct way?

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Propensity Modelling - Can We Predict The Future?


A brief insight into the world of predictive analytics and how it can benefit our customers...

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