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Data-Driven Email Marketing Strategy


Email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion – so there’s never been a more crucial time to hone the way you communicate with your fans and visitors.

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Maximising the Success of your SMS Marketing Campaign


SMS campaigns are utilised across a huge range of industries, and are an extremely popular method of getting messages out to supporters and visitors. Although they are simple and quick, the campaigns require planning to ensure that the results generated from them are maximised.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part Two


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using more of my data-driven email marketing techniques – after all engagement is key.

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My Top Ten Tips to Improve Your Data-Driven Email Marketing – Part One


If you are underwhelmed at the results generated by your email marketing campaigns, then consider tweaking your strategy using my data-driven email marketing techniques – after all engagement is key.

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