Many clubs today are realising the importance of looking after key segments of their fan base. From the die-hard season ticket holders to the international social followers, more and more clubs are introducing schemes and initiatives to reward fans for their affinity to the club. There have been many examples of failed loyalty schemes, so to help you avoid this I’ll cover some of the key considerations to ensure that your loyalty scheme is a success.
Now that the debate has shifted from ‘Is using CRM and data the right approach for us?’ to ‘what’s the best way for us to implement a data-driven approach to CRM?’ it is important to understand the various options available. In this paper, we will be considering the option that sports and leisure organisations have to outsource aspects of CRM and data management to a specialist agency partner and the many potential benefits of this approach.
I am not the same as you. You are not the same as the person sat next to you. Our interests, preferences and desires are all different. Therefore, why would you ever deem generalised, mass marketing as acceptable?
I want to refer back to one of my previous blogs on ‘Disruptive Technology’ and possibly the most disruptive innovations in technology; mobile ticketing. Mobile ticketing is the ability to download tickets straight to your mobile phone
Having recently attended a CRM discussion event, I was involved in an interesting conversation around ‘Disruptive Innovators’ such as Uber and Airbnb and how they have changed their individual marketplace. It got me thinking – how are we disruptive in the technology industry?