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Real Madrid brings the stadium closer to 450 million fans around the globe, with the Microsoft Cloud


As the leading sports franchise in the world, Real Madrid has a lot to brag about, including more than 100 championships and a passionate fan base. But what the football club didn’t have was a way to directly engage with its 450 million global supporters. That changed when it implemented a comprehensive technology solution based on the Microsoft Cloud platform.

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Green 4 feature in Attractions Management Magazine


We’ve been featured in Attractions Management magazine this week, as they explore the world of data analytics and the benefits it can bring to your attraction. One hot topic highlighted by the magazine is the surprising booking habits for one particular attraction...

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Why marketing automation is more than a passing craze


Working in the marketing world, you’ll have no doubt come across the buzz word – ‘marketing automation’. Like many things, it might sound like a good idea, but what you’re probably thinking is: what can it really do?

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5 considerations for Data Protection


Data protection is an issue that affects a large handful of organisations. If not handled properly, it can have lasting effects on the company’s reputation and their relationship with customers. Today is the EU Data Protection day (28/01/2014) which is a reminder of how important data protection is for any organisation. We have compiled a list of several security tips below which will provide you with some help on how best to protect your organisation’s data and information. This in turn should help protect your business reputation, and prevent you from being susceptible to a fine from the information Commissioners Office.

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How The Snow Centre carved out 8% revenue increases


We’ve worked with The Snow Centre for some time now. In fact, since not too long after they opened their doors back in 2009. The technology has evolved and so has the centre, becoming the UK’s most profitable indoor real snow centre...

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The importance of knowing your customer


Using visitor information to understand your customers is an essential component of effectively marketing any visitor attraction or venue. This very fact was highlighted some years ago by a Deloitte study on the Visitor Economy as a gap that makes up the industry’s main failures. And although it’s come a long way since that statement back in 2008, there’s still a huge amount more that can be done to take full advantage of collecting visitor information.

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6 venue boosting CRM tips


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tips to consider that might help you to further utilise the tools at hand…

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6 CRM Tricks That Will Give Your Venue A Treat


It’s one thing having a sophisticated system to facilitate your CRM activities, however fine tuning the technology to meet your specific needs is what will help you get even more out of your marketing campaigns and add to your bottom line! Here’s six tricks to consider that might help you to further utilise the tools at hand…

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Green 4's #CommWatch - Sharing examples of great e-marketing


#CommWatch aims to bring you latest examples of great e-marketing campaigns that we’ve spotted from our sport and leisure clients. From automated discounts to encourage return visits to leisure venues to post match reaction emails at a football club. We’ll keep you in tune with our favourites to get the cogs turning with your own campaigns. Read more here...

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Who pushes your buttons?


Are your click through rates lower than you would expect? We’ve got a simple trick up our sleeve that might just help give your rates a gentle kick from behind...

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