In my previous blog, I outlined the process for effectively managing your email subscribers. As I mentioned in that blog, engaged subscribers are vital for your email marketing campaigns to be a success. However, increasing your engaged subscribers isn’t the only advantage that comes from using an email preference portal.
As we’ve outlined in a previous blog, email marketing is one of the most widely used and most effective ways for companies to reach their visitors and fans. The total number of worldwide email accounts forecast to be in use by 2018 is a staggering 5.2 billion, coupling this with the fact that there is new EU legislation coming into force in May 2018 that ensures a greater emphasis on data management, there’s never been a more crucial time to hone the way you communicate with your fans and visitors.